Original Penguin® has partnered with Chinatown Market for a brand mash-up. Chinatown Market has taken the iconic "Pete the Penguin" logo, patterns and silhouettes from Original Penguin® and put their translation on the products. Michael Cherman of Chinatown was inspired by the brand's heritage coupled with his passion for Canal Street, trending topics, and moments across social media. The Original Penguin® x Chinatown Market capsule collection will offer a range of hoodies, tees, and our signature Original Penguin® polos. We are what you wear for the good times!
CHINATOWN MARKET X ORIGINAL PENGUIN GINGHAM HOODIE
“We were excited as a team to come in and hack Original Penguin’s brand to rework a whole new vision. We wanted each piece to hold a feeling of DIY.” Michael Cherman, Designer, Chinatown Market
“We are very excited to be working with Chinatown Market. I believe that there is a crossover in that both brands share an ironic and whimsical approach. Fun is a key tenet of Original Penguin® and by all means Chinatown Market is all about fun. We've had a great time working with the Chinatown Market team and think the product uniquely identifies both the Original Penguin® and Chinatown Market customer.” Todd Bernstein, President, Original Penguin®